Sophie Nyström-Andersson has 16 years of experience working with international marketing in several European countries and has lived in the Netherlands, the UK, Germany, France in different periods. Strong competence in international marketing with many years of experience in content marketing, media collaboration, media buying and influencing marketing. Her experience includes developing international promotions for strong brands: Coca-Cola, Leffe, Jaguar for several European countries both as Project Manager / Account Director at Creative Bureaus, as well as Campaign Manager at Canon Europe, where we had a strong focus on our campaigns to develop credible content and focus on storytelling. Her most recent experience was at Visit Sweden as head of the Netherlands.