About us
Nice to meet you. We’re the people behind the plans. We’re Sophie and Marit, the two faces behind Gate2Marketing. We bring years of international marketing experience, deep knowledge of the Dutch market and plenty of enthusiasm to every collaboration.
Sophie Nyström-Andersson
Meet Sophie Nyström-Andersson.
Swedish roots. International outlook. Over 20 years of Dutch market experience and a passport that’s seen plenty of action. Having lived and worked in the Netherlands, Germany, UK and France, Sophie combines an international perspective with a sharp understanding of what makes Dutch audiences tick.
Her experience spans agency and client-side roles across a range of sectors, covering international brand strategy, campaigns and media partnerships. Along the way, she’s worked with strong brands like Coca-Cola, Jaguar and Canon Europe, and headed up the Dutch market for Visit Sweden. Being fluent in five languages, she moves easily between markets, cultures and teams.
Sophie combines sharp commercial thinking with hands-on delivery, from positioning and market entry to campaigns and implementation. She sees the bigger picture, asks the right questions and gets things moving. Always thinking three steps ahead and focused on the results a great strategy should deliver.
Marit Noorlander
And this is Marit Noorlander. The Dutchie of the duo. With 20+ years in marketing and communications, Marit brings creative thinking, a sharp eye for opportunities and an even sharper pen to Gate2Marketing. She has a nose for a good story and a knack for turning complex marketing challenges into fresh ideas and words that hit the mark.
Her career started in the fast-paced world of major festivals and events, followed by international destination marketing at Visit Sweden. Since co-founding Gate2Marketing, she’s worked with brands and organisations across tourism, retail, education and beyond. From brand positioning and creative concepts to storytelling and integrated campaigns, she knows how to turn a good idea into marketing that connects.
Marit believes there’s always a better story to tell, a smarter angle to explore or a more interesting way to say it. And she’ll keep digging until she finds it.
Gate2Marketing is a sharp, dynamic and highly committed marketing agency. Marit and Sophie combine senior-level expertise with a hands-on approach, making them a pleasure to work with. I would not hesitate to work with them again and can wholeheartedly recommend Gate2Marketing for senior marketing assignments, strategic marketing challenges and project management. Together, Marit and Sophie make an exceptionally strong team.
Caspar Kerckhoff
Chief Commercial Commercial Officer
Gate2Marketing brought the marketing for Swedish destinations on a new level with strong focus on the commercial targets of their clients. The right market insights and a dedicated knowledge about the customer journey in vacation planning is the key to success
MICHAEL DIETZ
Manager Marketing & Sales Scandlines Germany
Gate2Marketing took over the media cooperations within the campaign German.Spa.Tradtions of the German Tourism Board in the Dutch market. They were very professional – both in terms of negotiations with the media and our internal cooperation. Sophie and Marit always brought in their own ideas, were very fast and at the same time careful in the implementation – and last but not least: very much fun to work with!
ALEXANDRA JOHNEN
PR & communications Manager, Germany Travel, Amsterdam
We love to work with Gate2Marketing. They are highly experienced in marketing, very professional and easy to work with. G2M help us customise our campaigns and they work as the link between us and all suppliers and media partners globally. That saves us a lot of time and effort. As a client you always get the feeling you have all of their attention and engagement
HELENE ÖSTBERG
Marketing Director Tourism in Skåne, Sweden
