Visit Småland
Services
Marketing strategy, brand positioning, integrated campaigns, PR, content development, influencer marketing and partnerships
Markets: NL
Year: Since 2018
Swedish charm. Dutch appeal.
We’ve helped Småland connect with Dutch travellers for years—through Visit Sweden, alongside other regions within Visit South Sweden, and directly for Visit Småland. From marketing strategy to online campaigns, influencer collaborations and PR, we’ve brought the destination’s stories to life for the Dutch market.
Working with content creators, including Dutch presenter and singer Kim-Lian van der Meij, we’ve turned visits into inspiring content that gives travellers reasons to explore Småland throughout the year. Kim-Lian has visited twice, most recently discovering the region’s autumn appeal.
We’ve also looked beyond travel for fresh opportunities. A brand collaboration with IKEA connected Småland’s roots with a name Dutch audiences know and love. Local stories. Creative partnerships. More reasons to go.
That long-term commitment matters. Alongside Visit Småland’s continued investment in the Dutch market, our work has supported the region’s growing appeal. Overnight stays by Dutch visitors increased by 58% between 2018 and 2025.