Prénatal

Let’s step into Retail Marketing.

Prénatal is the Netherlands’ leading retailer for expectant and new parents, offering everything from maternity wear and baby essentials to advice and inspiration. With stores across the country and a webshop, the brand supports families through the different stages of early parenthood. Its brand promise, Together We Enjoy Every Moment, reflects that ambition.

For one year, Gate2Marketing took responsibility for Prénatal’s marketing and branding activities, providing interim Head of Marketing & Branding leadership and managing a team of 10+ professionals. Our role covered both strategic development and day-to-day marketing operations across stores and digital channels.

We worked closely with senior management to refine the brand positioning and translate it into a consistent omnichannel approach. This included developing strategies for customer loyalty and retention, improving the customer journey, and strengthening trade marketing and commercial partnerships.

On the operational side, we coordinated integrated retail campaigns, managed marketing priorities and budgets, and oversaw CRM, performance marketing, social media, PR and media collaborations. We monitored campaign KPIs, evaluated ROI and used performance insights to guide marketing investments.

The assignment brought together brand strategy, interim marketing leadership and 360° campaign management, with responsibility for both brand development and commercial performance.